Transforming Experiences
(Retail, Restaurants, and Grocery) The Passion Behind Brand Affinity & What It Takes to Build Loyal Customers
Episode Summary
Welcome to the first episode of Transforming Experiences in Retail, Restaurants, and Grocery! A podcast series that dives into improving the customer experience in retail and the latest innovative strategies that improve customer satisfaction. For this first episode, your hosts Zack Hamilton and Mike Debnar share how they got started at Medallia, their passion for this industry, and so much more!
Episode Notes
Welcome to the first episode of Transforming Experiences in Retail, Restaurants, and Grocery! A podcast series that dives into improving the customer experience in retail and the latest innovative strategies that improve customer satisfaction. For this first episode, your hosts Zack Hamilton and Mike Debnar share how they got started at Medallia, their passion for this industry, and so much more!
What You’ll Learn:
- The importance of the customer and their experience around your product.
- How to create brand affinity through excellent customer service.
- The best ways you can attract passionate employees into your company.
Key Takeaways:
- How did Zack first get introduced to the customer experience? [2:06]
- If you put the customer first, and do not minimize their needs, the profit will always be there in the backend. [5:32]
- A little bit about Mike and how he became passionate about customer experience. [6:57]
- What happens when you can truly align your values to a brand’s purpose [9:41]
- Connecting the passion and understanding the “why” [12:03]
- What is Mike’s favorite brand and why? [14:18]
- What’s Mike’s favorite product experience? [15:50]
- What’s Mike’s favorite book? [16:19]
- What does Mike like to do for fun? [17:29]
- It’s Zack’s turn! What is Zack’s favorite brand and why? [18:42]
- What’s Zack’s favorite product experience? [19:42]
- What’s Zack’s favorite book? [22:35]
- What does Zack like to do for fun? [23:57]
- Tune in for more episodes! Zack and Mike have some interesting data points to share about the future of retail.
Continue on Your Journey:
Medallia.com
Zack on LinkedIn
Mike on LinkedIn
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, by Al Ries and Laura Ries
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear
Quotes:
“My job is to deliver consumers what they want. My job is to not minimize what they want in order for us to make a profit.” — Zack Hamilton
“If you do the right thing, you will be rewarded.” — Mike Debnar
“We engage with brands for the why. Why they do what they’re doing. Then the how, and then the what, comes next.” — Mike Debnar