Transforming Experiences

(Retail, Restaurants, and Grocery) Will Back-to-School Shopping Resume This Year?

Episode Summary

Your hosts Zack Hamilton and Mike Debnar sit down to talk about the latest data and research happening in the retail space and what retailers should expect when it comes to back-to-school shopping. Will it happen this year or is it canceled due to COVID-19? Parents are on the fence, which could mean bad news for retailers. Find out more about Zack and Mike’s thoughts on this week’s episode.

Episode Notes

Your hosts Zack Hamilton and Mike Debnar sit down to talk about the latest data and research happening in the retail space and what retailers should expect when it comes to back-to-school shopping. Will it happen this year or is it canceled due to COVID-19? Parents are on the fence, which could mean bad news for retailers. Find out more about Zack and Mike’s thoughts on this week’s episode.

What You’ll Learn:

• Back-to-school shopping and what retailers should expect for this year.
• The top attributes driving customer behavior right now.
• How to maximize the shopping experience.

Key Takeaways:

• Are students going back to school or does COVID-19 have other plans for us? [1:20]
• The supply chain right now is in peril. [3:15]
• People are more pessimistic about the COVID-19 restrictions ending. [4:55]
• Parents are about 50/50 on whether their children will actually attend school in person. [5:20]
• There is a huge labor shortage happening, too. Fewer people are inspired to work for brands. [7:25]
• Trends show that back-to-school shopping will happen more online than in person. Retailers did expect this shift to happen and are prepared for it. [9:25]
• The average shopper now has to do two to three stops to find everything they need. [11:55]
• How can retailers get better at their customer experience post-COVID-19? [16:25]
• If you have a great digital experience but a bad in-person experience, the whole experience is still bad. [22:35]
• Zack offers some solutions on how to close the gap and build stronger customer relationships. [27:25]
• The average cart value of a customer is $85.86 when they find staff to help them. It is often half that if they can’t find help. [31:55]
• Employees are the new battleground. They are highly valuable in this landscape. [32:10]

Continue on Your Journey:

Medallia.com

Zack on LinkedIn

Mike on LinkedIn

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